This Game Is What We Make It

22 - 25 March 2025

Admission: Free Entry. Pre-booking is not required.

Located on the Ground Floor in Galleries 1, 2, 3 & 4.

About

Football, celebrity, fashion, music, design and art have never been more intertwined, filling our feeds, streaming services, runways, and red carpets. But long before social media brought these worlds together, one club was already leading the way.

Chelsea is more than just a football club – it’s a sporting and cultural pioneer. As one of the most successful clubs of the modern era, Chelsea hasn’t just made headlines for what happens on the pitch, but for the style, glamour, and influence it has brought beyond the game. Chelsea set the standard, shaping culture far beyond football in a way no other club had.

This Game Is What We Make It brings together artefacts, photography, art and design from 120 years of Chelsea’s past as the club celebrates its rich history since its inception in 1905, through culture, community and football.

The first gallery, The Vault, tells the story of Chelsea’s most pioneering football moments through ten iconic shirts from the club’s archive.

Our second, Made in Chelsea, celebrates the culture that’s shaped us. Music and memorabilia from reggae, punk, rude boy, rave and Britpop sit alongside fan photography from photojournalist and lifelong Chelsea fan John Ingledew.

Our third and fourth galleries look to the future of creativity and culture in the game. Chelsea Foundation is powering the next generation of underrepresented creatives by debuting original works of this year’s Blue Creator Fund winners. The five winners will display film, fashion, design, photography and rap storytelling to celebrate the cultures of the Chelsea community, alongside a showcase of Chelsea Foundation’s social impact programmes.

This Game Is What We Make It is one of many activities taking place over the coming months to reflect on the incredible history of the Blues. From the founding meeting at the Rising Sun pub which saw the inception of Chelsea Football & Athletic Club through to the present day, Chelsea FC has 120 years of inspiring history to share with our fans and community. 

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